SubscribeHave you thought about being your own publisher without all the headaches and costs associated with printing a paper or newsletter? If so, you’ll want to consider the advantages of creating and publishing your own eZine (paperless newsletter).
The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.
In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.
There are some start up costs and monthly fees, but within a short time, you can start making money from your newsletter simply by the content you provide that sells your business, the list you build that provides an ever growing number of followers, and selling advertising space on the newsletter itself.
Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners and increasing your options of Joint Ventures and list sharing on webinars and teleseminars. The possibilities are endless once you have a decent following of readers and after you cross the magical number of 500, things really take off.
Now as you’ve probably figured out, when choosing a topic you should focus on what your readers want to know, what are the demands that drive the masses to continually ask for more. There can be different sub-topics centered around your business, but they all lead to answering the eternal question, “What’s in it for me?”
The experts suggest you write non-time sensitive content such as short tips, mini stories, and interviews. Make it informative, entertaining, and educational. There is no harm in asking others to contribute to your newsletter, give them credit, and don’t charge them, but make sure that what they provide will benefit both you and your readers. Which leads me to advertising sales.
There is no difference between a newspaper published in McKinney Texas, and an ezine newsletter created in Concord, CA. They both need to sell advertising space in order to make a profit. As you know, one takes a tremendous amount of capital, the other doesn’t. The biggest issue you have with selling advertising space, be it to internet marketing companies or affiliates, is the ability to prove you have a demand for your service. This simply means you need to have a readership of more than 1000 people and unless you’ve left a previous business with an instant database, you’ll either need to partner up with someone who has a list, or you will need to start using social media to pre-launch the idea of your ezine. I recommend using surveys, blogging, and twitter as good sources of generating a list. No it won’t happen overnight but if you market it correctly, in less than a month you should have a decent list.
Once you have the list, and have been publishing your newsletter periodically for 3-4 months, you should consider going after paid advertising for every newsletter thereafter. In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services, and businesses are cropping up everyday, so are your money making opportunities.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. To learn more about marketing your own business both online and offline, go to www.L7marketingsolutions.com
Essentially, Mark laid out the idea that the most patriotic thing you could do is to “bust your ass and get rich” (his words, but I couldn’t have said it any better). Basically, you have to look at the “rich is evil” argument like this: the overwhelming majority of taxes in the United States (upward of 70%) are paid by the wealthiest tier of people in America. Additionally, the successful entrepreneurs are the people out there starting companies, creating approximately 60-80% of new jobs in the US in the last decade, according to the Small Business Administration of America (http://www.sbaonline.sba.gov/advo/stats/sbfaq.pdf). Additionally, small businesses account for more than half of the GDP and pay nearly 45% of the private sector payroll in the US.
