Ryne Landers-Lover. Fighter. Gamer. Internet Entrepreneur Extraordinaire!

Have you thought about being your own publisher without all the headaches and costs associated with printing a paper or newsletter? If so, you’ll want to consider the advantages of creating and publishing your own eZine (paperless newsletter). 

The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.

In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.

There are some start up costs and monthly fees, but within a short time, you can start making money from your newsletter simply by the content you provide that sells your business, the list you build that provides an ever growing number of followers, and selling advertising space on the newsletter itself. 

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners and increasing your options of Joint Ventures and list sharing on webinars and teleseminars. The possibilities are endless once you have a decent following of readers and after you cross the magical number of 500, things really take off.

Now as you’ve probably figured out, when choosing a topic you should focus on what your readers want to know, what are the demands that drive the masses to continually ask for more.  There can be different sub-topics centered around your business, but they all lead to answering the eternal question, “What’s in it for me?”

The experts suggest you write non-time sensitive content such as short tips, mini stories, and interviews. Make it informative, entertaining, and educational.  There is no harm in asking others to contribute to your newsletter, give them credit, and don’t charge them, but make sure that what they provide will benefit both you and your readers.  Which leads me to advertising sales. 

There is no difference between a newspaper published in McKinney Texas, and an ezine newsletter created in Concord, CA.  They both need to sell advertising space in order to make a profit.  As you know, one takes a tremendous amount of capital, the other doesn’t.  The biggest issue you have with selling advertising space, be it to internet marketing companies or affiliates, is the ability to prove you have a demand for your service.  This simply means you need to have a readership of more than 1000 people and unless you’ve left a previous business with an instant database, you’ll either need to partner up with someone who has a list, or you will need to start using social media to pre-launch the idea of your ezine.  I recommend using surveys, blogging, and twitter as good sources of generating a list.  No it won’t happen overnight but if you market it correctly, in less than a month you should have a decent list. 

Once you have the list, and have been publishing your newsletter periodically for 3-4 months, you should consider going after paid advertising for every newsletter thereafter.  In this manner, you turn every issue you send out to your subscribers into a profit-pulling device.  And since there is virtually no end to the stream of advertisers as products, services, and businesses are cropping up everyday, so are your money making opportunities.   

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.  To learn more about marketing your own business both online and offline, go to www.L7marketingsolutions.com

Bookmark It

Hide Sites

JOINT VENTURE MARKETING, A RECIPE FOR MARKETING SUCCESS

If you’re reading this, you have to know that no matter what type of marketing you’re in, Joint Ventures will greatly increase your chance of success in building a lasting income.  In every partnership, each party must know their strengths and weaknesses.  Equally important, is determining who will be responsible for various parts of your joint business.  Once you’ve covered all your bases (killer product(s), capital outlay, promotions of the product(s), etc…) you can get started building your dream.

All things being equal, properly executed Joint Ventures have the incredible potential for exploding your income, increasing your list building, and opening the doors to a lot more business opportunities.

What are the key strategies to forming a profitable Joint Venture?  First of all you need to identify those people you interact with, to determine who has skills, knowledge, and credibility that is willing to share what they know with you.  You might equate this process to the “needle in the haystack” approach.  There are a lot of people today who don’t want to share their skills and secrets.  No surprise there, but you can still find those that desire success and are willing to help others who have the same goals, achieve it.  Once you’ve decided on whom you’d like to work with, you must create a plan that you can present to them which outlines the mutual benefits of working together.  The laws of reciprocity definitely come into play.  Each of you is helping the other focus on the “Team” approach of making the partnership a long term relationship.  Once you’ve found your partner, you have to take action and look at your target audience, and what it is you want to market to them.

Assuming you have a product in mind, you have two options, create the product or promote the product of someone else.  By determining what’s Hot, what it is people want, you’ll direct your efforts to finding the product and then promoting it like there’s no tomorrow.  Naturally you have to have an audience to promote this to, and I’d be the first to suggest that you “don’t put the cart before the horse”.  In any joint venture, you either come to the table with a list, or determine the quickest way to get one.  You can have the greatest product in the world, but if you don’t have someone to market it to, your Joint Venture will struggle to get off the ground floor and will more than likely take longer than you anticipated, to make a profit.

No matter the size of your list, you will always want to expand it, and this takes time.  So consider writing articles that get you exposure, speak at every opportunity you get, network with others, promote webinars, teleseminars, and use all of your Social Media outlets to start building credibility.  If more and more of your audience see you as an authority, the contact list will grow.  Contrary to what the internet guru’s tell you, this process doesn’t happen over night, and it’s not always easy, so don’t throw in the towel.  You might not instantly strike it rich on your first try, but Joint Ventures are truly one of the best recipes for improved chances of lasting success in internet marketing.

Until Next Time – Ryne Landers, L7 Marketing Solutions.

Bookmark It

Hide Sites